Date of last revision: July 19, 2012

We at AliveCor, Inc. (“AliveCor”) respect your concerns about privacy. This Privacy Notice describes the types of personal information we collect through our mobile app (the “App”) and alivecor.com and alivecorvet.com (the “Sites”), how we use the information, with whom we share it and the choices available to users of our App and Sites regarding our use of the information. We also describe the measures we take to protect the security of the information and how users can contact us about our privacy practices.

This Privacy Policy is organized according to the sections below:

• Information We Collect
• How We Use the Information We Collect
• Information We Share
• Your Rights And Choices
• Data Transfers
• How We Protect Personal Information
• Links To Other Websites and Applications
• Updates To Our Privacy Notice
• How To Contact Us

The types of personal information that users of our Sites and App may submit include:

• Contact information (such as name, postal address, email address, and mobile or other telephone number) of individuals such as medical professionals, human patients and/or their parents or guardians, owners of veterinary patients and other visitors;
• username (where applicable) and password;
• human patient demographics such as date of birth and gender;
• human patient medical data such as medications, ailments; and
• payment information (such as payment card number, expiration date, delivery address, and billing address).

Other personal information collected by the App includes human electrocardiography (“ECG”) data, including the ECG measurement itself, average heart rate and the location on the body where the ECG recording was taken (e.g., hand or chest).

When you visit our Sites or open our emails, we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we collect in this manner includes IP address, browser characteristics, device characteristics, operating system version, language preferences, referring URLs, information on actions taken on our Sites, and dates and times of website visits. A "cookie" is a file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. A "web beacon" also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we obtain "clickstream data," which is a log of the links and other content on which a visitor clicks while browsing a website. As the visitor clicks through the website, a record of the action may be collected and stored. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites.

In addition, our App collects information such as the mobile device’s phone model and operating system version, as well as the phone’s location (with your consent), local time and time zone.

We may use the information described above to:

• Create and manage your account;
• provide products and services to you;
• deliver and manage customer support;
• process your payment;
• send you promotional materials or other communications;
• communicate with you about, and administer your participation in, special events, programs, offers, surveys and market research;
• respond to your inquiries;
• perform data analyses (including anonymization and aggregation of personal information);
• operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; and performing accounting, auditing and other internal functions);
• protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and
• comply with and enforce applicable legal requirements, relevant industry standards and our policies.

We also may use the information in other ways for which we provide specific notice at the time of collection.

In addition, we use information collected through cookies, web beacons, web server logs and other automated means for purposes such as (i) customizing our users' visits to our websites, (ii) delivering content tailored to our users' interests and the manner in which our users browse our websites, and (iii) managing our websites and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information by automated means using cookies or similar automated means.

We may use third-party web analytics services on our Sites, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Sites and improve the overall experience of the Sites. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the Sites. To learn more about Google Analytics and how to opt out, please visit http://www.google.com/analytics/learn/privacy.html.

We do not sell or otherwise disclose personal information we collect about you, except as described in this Privacy Notice. With consent, we may share information relating to patients (as well as veterinary patients’ owners and human patients’ parents or guardians) with the patients’ medical professionals, whose use, disclosure and other handling of this information is subject to their own privacy policies and practices and not this Privacy Notice. We may share your personal information among our subsidiaries and affiliates for the purposes described in this Privacy Notice. We also may share personal information with service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that analyze ECG data to diagnose cardiac conditions, process credit card payments, fulfill orders and provide web hosting services.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation). Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Notice. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as indicated in the “How to Contact Us” section of this Privacy Notice. Users with online accounts may be able to update or delete certain personal information on our Sites. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us as indicated below. Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward.

We may transfer the personal information we collect about you to countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Notice.

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Our Sites and App may provide links to other websites and applications for your convenience and information. These websites and applications may operate independently from us. Linked sites and applications may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites or applications are not owned or controlled by us, we are not responsible for the sites’ or applications’ content, any use of the sites or applications, or the privacy practices of the sites or applications.

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our Sites to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.

If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by email at privacy@alivecor.com. You also may write to: 30 Maiden Lane, 6th Floor, San Francisco, CA 94108.